Lupin enters dermatology segment in Brazil with launch of Lupin High- End Skin Science
Deepthi | Myequity news | Date : 23-08-2018 13:00:00 IST
Pharma major Lupin Limited (Lupin) has entered into the prescription dermatology segment in Brazil with the launch of Fillerina and Recrexina under the Lupin High-End Skin Science umbrella.
Fillerina® is a high-end anti-aging technology that incorporates a deep action innovative formulation to fill wrinkles and expression lines. Its use of six different molecular weight hyaluronic acid molecules in the formulation combats signs of aging, with clinical evidence of a lifting and plumping effect and reduction in wrinkles.
Recrexina is a hair-growth formulation which stimulates natural hair growth in active and partially inactive follicles, through the use of a patented formulation of biostimulating molecules which preserve the stem cells in hair follicles. Its exclusive 5-way mechanism of action addresses the key factors that impact hair including hair bulb nutrition and reduction of 5-alpha reductase activity.
As part of the launch, Lupin has also launched a 360-degree communications campaign, focused on healthcare professionals, pharmacy chains and regional and national medical associations in Brazil.
“The launch of Lupin High-End Skin Science is a recognition of Lupin Brazil’s capabilities within the pharmaceutical market, and with the launch of Fillerina and Recrexina, we look to executing on our capabilities in this sector and address the dermatological needs of the market. The dermatology segment is a rapidly growing portion of the Brazilian pharmaceutical market. The establishment of this new division to cater to Brazil’s fast growing dermatological segment will further strengthen our presence in the region and serve to drive our future expansion plans.” said Martin Mercer - President, Latin America, Lupin.About Lupin Limited:
Lupin is an innovation led transnational pharmaceutical company developing and delivering a wide range of branded & generic formulations, biotechnology products and APIs globally. The Company is a significant player in the Cardiovascular, Diabetology, Asthma, Pediatric, CNS, GI, Anti-Infective and NSAID space and holds global leadership position in the Anti-TB segment.
Lupin is the 8th largest generics pharmaceutical company both in terms of market capitalization (301h June 2018, Bloomberg) and revenues (31" March 2018, Bloomberg LTM) globally. The Company is the 4th largest pharmaceutical player in the US by prescriptions (IQVIA MAT June 2018); 3rd largest Indian pharmaceutical company by global revenues (31' March 2018, Bloomberg LTM); 5th largest generic pharmaceutical player in Japan and 5th largest company in the Indian Pharmaceutical Market (IQVIA MAT June 2018).For the financial year ended 31st March, 2018, Lupin's Consolidated sales and Net profits before exceptional items were at Rs. 155,598 million (USD 2.41 billion) and Rs. 13,934 million (USD 216 million) respectively.